“We live in a society exquisitely dependent on science and technology, in which hardly anyone knows anything about science and technology.” – Carl Sagan
Current Market Assessment – Our First Meeting and it’s FREE!
The first and most important piece to preparing an effective strategy is research. I meet with you and your business, find out your day to day, learn about your customers, and ask about your goals.
Questions like:
- What are you currently doing to attract customers?
- What are your core competencies / what you do best?
- How are you using social media and digital communications?
- Who are your biggest competitors?
From here, we determine the best social media channels and strategies based on what you want to spend.
Service Offerings
Social Media and Digital Communications Strategy and Recommendations
It’s not a one size fits all solution. If you’re in professional services and want to get a wider audience for your Accounting business, you will have a different strategy that an e-commerce business that sells greeting cards. I’ll help you navigate what your social media “must haves” are versus what will be a waste of your time and money.
Planning and Marketing Calendar Development
Do you have trouble keeping track of important events and holidays and always find yourself with the fear of missing out (otherwise known as FOMO) on a great opportunity? I can help build a schedule for the whole year and help you stay on project and advertising deadlines. I keep track of things so you don’t have to! Like you’re mother, only for digital marketing.
Email Strategy and Automation Design
Have you noticed how consumer email has gotten smarter these days? When you abandon a shopping card and it reminds you? That sort of thing? I can help you setup your email marketing program to do automation based on your subscriber’s behavior. The options are nearly endless and it’s even free to use in Mailchimp’s most recent service update! I call this the Crockpot of email marketing: Set it and forget it.
Brand Building
Every brand should have a look and a voice. Do you know what yours is? We work together to imagine your ideal brand image and implement that to every corner of your business and online presence.
Optimized Content Development
There’s an art to writing good posts and selecting the right pictures for social media tools. Every social media site is a little different and different things work better on each of them. I can help you master this or I can take on the content creation entirely.
Marketing Photography for Content Development
Most outsourced marketing firms make custom photography a big, costly production. I take my own and I’m super efficient, so you always have custom content. It’s a real game changer and helps customers connect to your business more personally.
Scheduled Social Media Posting
Maybe you like to take your own pictures and prepare the content, but you’re just too busy to stay on top of the posting? I can make sure your posts get out into the world on a planned schedule at the optimized times.
Social Media Monitoring and Responding
This is an opportunity to build a relationship with your customers. If you allow them to comment on social media, this is a must. I can take this responsibility off your back or add support.
Staff Training on Social Media Tools
You feel like you got a handle on social media, but just want to make sure you’re not missing anything. Maybe you want all your staff to be on the same page. Training is what you need.
Blog Post Content Development
Having a blog drives up your search engine optimization and makes it easier for potential customers to find you on search engines. It also can build credibility and create a way to entice users to your website. I can help come up with topics and write about them for you.
Website Copywriting
Now that you have that amazing brand squared away, what better way to implement than to update the content of your website.
Organic Social Media Development
This is just jargon for “free” marketing on social media. The thing is, you have to be really creative and strategic. There are lots of tools like contests, giveaways, pop ups, etc. that can boost your likes and follows on social media that don’t require a huge ad budget. We can brainstorm and find the right mix.
Social Media Ad Purchasing and Targeting
I’m not going to lie, FB ads are COMPLICATED. As a digital marketing professional, I’m familiar with all the in’s and out’s here, so you don’t waste your money with ads that aren’t appropriate for your goals.
Email Collection Tool Building
Email is one of the greatest marketing tools you have in your back pocket. It’s free and once people subscribe, you can track and retarget them. How can you improve your email collection efforts? I can help you come up with strategies and implement.
